How to Scope Out On-Page SEO for Your Client

Scoping out on-page SEO for your client?

On-page SEO is where relevance, readability, and crawlability come together—but without clear guardrails it can morph into endless tinkering. The structure below gives you a reusable, one-time scope that improves the right pages without blowing up your timeline.

Use this when your client needs focused improvements to existing pages and you want a clean, deliverable-driven approach that flows straight into implementation.

Sample Line Item

<div class="sli"><div class="sli-heading"><div>On-Page SEO Optimization</div><div id="w-node-c2d3116b-1d01-9594-4eb8-ca43478865ce-7321d608" class="sample-line-item-heading-price"><div>$1,200</div><div>/</div><div>One-Time</div></div></div><p class="sli-paragraph">One-time on-page optimization for up to 10 existing pages to improve relevance, readability, and crawlability. Work includes:</p><ul role="list"><li class="sli-list-item">Page selection & mapping (up to 10 pages)</li><li class="sli-list-item">Title & meta optimization</li><li class="sli-list-item">Header hierarchy cleanup</li><li class="sli-list-item">Internal linking improvements</li><li class="sli-list-item">Image alt text & basics</li></ul><div class="sli-modifications-heading">Modifications</div><div class="sli-modifications"><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>Additional 10 pages</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$600</div><div>/</div><div>One-Time</div></div></div></div><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>Content rewrites (5 pages)</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$900</div><div>/</div><div>One-Time</div></div></div></div><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>Schema setup (3 templates)</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$600</div><div>/</div><div>One-Time</div></div></div></div></div></div>

Breakdown

Okay, let’s break this down—what’s included, potential upsells & some limitations to consider.

Summary

One-time on-page optimization for up to 10 existing pages to improve relevance, readability, and crawlability.

Examples of What to Include

These inclusions target the biggest on-page wins so you deliver impact without scope sprawl.

Inclusion	Description
Page selection & mapping	Focuses effort on the highest-impact pages so results show up faster.
Title & meta optimization	Improves keyword alignment and click-through potential from search results.
Header hierarchy cleanup	Makes content easier to scan and clarifies topical relevance for search engines.
Internal linking improvements	Helps users and crawlers discover key pages while distributing authority sensibly.
Image alt text & basics	Enhances accessibility and supports image search without redesigning the page.

Potential Upsells

Offer these add-ons when the client wants deeper improvements without expanding the base scope.

Upsell	Description	Cost
Additional 10 pages	Extends the same on-page optimization process to 10 more existing URLs.	$600
Content rewrites (5 pages)	Rewrites up to 5 priority pages to better match search intent and boost conversions.	$900
Schema setup (3 templates)	Adds JSON-LD to up to 3 page templates to enhance search appearance.	$600

Limitations to Consider

These boundaries keep the engagement focused so it stays profitable and predictable.

Maximum of 10 pages – Keeps the work targeted to high-value URLs.
No new page creation – This is optimization of existing pages, not net-new content.
No theme or template development – Avoids opening a separate design/dev project.
No ongoing monitoring – One-time optimization rather than continuous management.

Scoping on-page work with discipline

Clear caps and focused deliverables make on-page projects predictable and effective. You get measurable wins without wandering into redesign or content-production territory.

Drop this into proposals when you want fast, controlled improvements that align with your client’s goals and protect your margins.

On-Page SEO Optimization