Video Proposal Template

If you’ve ever had a video project spiral out of control, chances are the proposal didn’t do its job.

Whether you're producing a branded promo, editing a docu-style video, or building a multi-phase content package, a strong proposal sets expectations. It should clearly outline deliverables, define the production scope, and break down pricing—no ambiguity, no last-minute surprises.

Here are the essential elements of a winning video proposal:

  • About us – A quick intro to your studio, crew, or creative process to build credibility
  • Scope of work – Break out deliverables by phase (e.g., pre-production, shoot days, post-production) or by video type
  • Timeline – Include shoot dates, editing windows, review cycles, and delivery deadlines
  • Pricing table – Show modular pricing for deliverables, licensing, equipment, revisions, and add-ons
  • Payment terms – Lay out deposit requirements, billing milestones, and due dates
  • Assumptions & exclusions – Set guardrails for what’s not included (e.g., talent sourcing, travel, major script rewrites)

Videography Template Example:

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Like What You See?

The templates above were built with Smart Pricing Table — proposal software built for video production teams that need to scope clearly, price fast, and look professional.

Whether you're quoting a brand video, outlining a post-production package, or pitching a full-scale video retainer, Smart Pricing Table helps you create modular, client-friendly proposals with flexible pricing, reusable components, and clear deliverables that win deals.

Try it free or book a demo to access this template and streamline your next proposal.

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Powerful Features

Line Item Upsells
Price Visibility Controls
Expand & Collapse
Assemble Quickly

Built for Efficiency

Cut down your video proposal process by as much as 90% with our easy-to-use, blazing fast interface.

Notable features:

Line item library

Expand/collapse for scalable content

Drag and drop interface

Line item configurations (upsells)

One time and recurring frequencies

Quantities

"We've been looking for this solution for over 8 years!"

Paul Weinstein, General Manager

"We can now produce a proposal and have it reviewed & executed by our prospect in 20% of the time we used to spend."

Stone Reuning, CEO

"It’s almost like a game — and using it gave me a clearer view of our own services."

Ryan Redmond, CEO, CO Systems

"My customers love using the product. It's simplified our  process times ten. Some of my customers have even started utilizing the software!"

Stuart Amidon, Owner/CEO, Page50
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BUILT FOR MODERN VIDEO TEAMS

Video Proposal Software Built for Clarity, Speed, and Scale.

Smart Pricing Table was purpose-built for video production companies managing client shoots, editing workflows, branded content, and ongoing production retainers.

Whether you're quoting a single promo video, pitching a multi-deliverable campaign, or packaging a monthly content agreement, Smart Pricing Table gives you the tools to scope clearly, price confidently, and close deals faster—with fewer revisions and clearer expectations.

Popular video proposals you can create:

Scriptwriting & storyboard services

Video strategy & concept development scopes

Post-production & editing package quotes

Ongoing video content retainer proposals

Event coverage and live shoot packages

Bundled deliverables with tiered pricing options

Voiceover, motion graphics, and add-on services

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