SEO Proposal Template

If you’ve ever had an SEO project stall or miss the mark, there’s a good chance the proposal didn’t set proper expectations.

Whether you're optimizing a new website, managing a long-term content strategy, or running technical audits, a clear proposal is essential. It should define deliverables, outline the SEO strategy, and spell out how results will be measured—so clients know exactly what to expect and why it matters.

Here are the essential elements of a winning SEO proposal:

  • About us – Share your agency’s background, SEO expertise, and success stories to build credibility
  • Scope of work – Break down services by area (e.g., keyword research, technical SEO, on-page optimization, link building, reporting)
  • Timeline – Outline the schedule for audits, content rollouts, backlink campaigns, and reporting checkpoints
  • Pricing table – Clearly show fees for each SEO service or monthly package, with add-ons like blog content or competitive audits
  • Payment terms – Define monthly billing, setup fees, and cancellation policies
  • Assumptions & exclusions – Clarify what’s not included (e.g., content writing, dev work, paid tools access) to prevent misunderstandings

SEO Proposal Example:

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Like What You See, SEO Expert?

The templates above were built with Smart Pricing Table — proposal software built for SEO experts who need to communicate clearly, prove value fast, and land long-term clients with confidence.

Whether you're pitching a monthly SEO package, outlining a technical audit, or offering a full-scale content and link-building strategy, Smart Pricing Table helps you create modular, client-friendly proposals with flexible pricing, reusable components, and crystal-clear deliverables.

Try it free or book a demo to access this template and streamline your next proposal.

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Powerful Features

Line Item Upsells
Price Visibility Controls
Expand & Collapse
Assemble Quickly

Built for Efficiency

Cut down your SEO proposal process by as much as 90% with our easy-to-use, blazing fast interface.

Notable features:

Line item library

Expand/collapse for scalable content

Drag and drop interface

Line item configurations (upsells)

One time and recurring frequencies

Quantities

"We've been looking for this solution for over 8 years!"

Paul Weinstein, General Manager

"We can now produce a proposal and have it reviewed & executed by our prospect in 20% of the time we used to spend."

Stone Reuning, CEO

"It’s almost like a game — and using it gave me a clearer view of our own services."

Ryan Redmond, CEO, CO Systems

"My customers love using the product. It's simplified our  process times ten. Some of my customers have even started utilizing the software!"

Stuart Amidon, Owner/CEO, Page50
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BUILT FOR MODERN ARCHITECTURE TEAMS

SEO Proposal Software Built for Clarity, Speed, and Scale.

Smart Pricing Table was purpose-built for SEO professionals managing audits, strategy development, keyword research, content planning, and ongoing optimization retainers.

Whether you're quoting a one-time technical audit, outlining a full-funnel SEO campaign, or building a monthly service agreement, Smart Pricing Table gives you the tools to scope clearly, price confidently, and close deals faster—with fewer revisions and tighter expectations.

Popular SEO proposals you can create:

Keyword research & content gap analysis scopes

Technical SEO & site optimization packages

On-page optimization & content planning deliverables

Monthly SEO retainers with reporting & tracking

Link-building campaign scopes

Strategy roadmaps & competitor analysis reports

Tiered SEO service bundles with optional add-ons (e.g., blog writing, dev fixes, analytics setup)

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