If you’ve ever had an SEO project stall or miss the mark, there’s a good chance the proposal didn’t set proper expectations.
Whether you're optimizing a new website, managing a long-term content strategy, or running technical audits, a clear proposal is essential. It should define deliverables, outline the SEO strategy, and spell out how results will be measured—so clients know exactly what to expect and why it matters.
Here are the essential elements of a winning SEO proposal:
The templates above were built with Smart Pricing Table — proposal software built for SEO experts who need to communicate clearly, prove value fast, and land long-term clients with confidence.
Whether you're pitching a monthly SEO package, outlining a technical audit, or offering a full-scale content and link-building strategy, Smart Pricing Table helps you create modular, client-friendly proposals with flexible pricing, reusable components, and crystal-clear deliverables.
Try it free or book a demo to access this template and streamline your next proposal.
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Cut down your SEO proposal process by as much as 90% with our easy-to-use, blazing fast interface.
Notable features:
Line item library
Expand/collapse for scalable content
Drag and drop interface
Line item configurations (upsells)
One time and recurring frequencies
Quantities
"We've been looking for this solution for over 8 years!"
"We can now produce a proposal and have it reviewed & executed by our prospect in 20% of the time we used to spend."
"It’s almost like a game — and using it gave me a clearer view of our own services."
"My customers love using the product. It's simplified our process times ten. Some of my customers have even started utilizing the software!"
Smart Pricing Table was purpose-built for SEO professionals managing audits, strategy development, keyword research, content planning, and ongoing optimization retainers.
Whether you're quoting a one-time technical audit, outlining a full-funnel SEO campaign, or building a monthly service agreement, Smart Pricing Table gives you the tools to scope clearly, price confidently, and close deals faster—with fewer revisions and tighter expectations.
Popular SEO proposals you can create:
Keyword research & content gap analysis scopes
Technical SEO & site optimization packages
On-page optimization & content planning deliverables
Monthly SEO retainers with reporting & tracking
Link-building campaign scopes
Strategy roadmaps & competitor analysis reports
Tiered SEO service bundles with optional add-ons (e.g., blog writing, dev fixes, analytics setup)