Smart Pricing Table is interactive proposal software for agencies, firms & B2B companies

SEO Proposal Template

If you've ever had an SEO project stall or miss the mark, there's a good chance the proposal didn't set proper expectations.

Whether you're optimizing a new website, managing a long-term content strategy, or running technical audits, a clear proposal is essential. It should define deliverables, outline the SEO strategy, and spell out how results will be measured—so clients know exactly what to expect and why it matters.

Here are the essential elements of a winning SEO proposal:

About us – Share your agency's background, SEO expertise, and success stories to build credibility
Scope of work – Break down services by area (e.g., keyword research, technical SEO, on-page optimization, link building, reporting)
Timeline – Outline the schedule for audits, content rollouts, backlink campaigns, and reporting checkpoints
Pricing table – Clearly show fees for each SEO service or monthly package, with add-ons like blog content or competitive audits
Payment terms – Define monthly billing, setup fees, and cancellation policies
Assumptions & exclusions – Clarify what's not included (e.g., content writing, dev work, paid tools access) to prevent misunderstandings

SEO Proposal Example:

SEO Proposal

Live Preview
GIVE IT A SPIN

Like What You See, SEO Expert?

The template above was built with Smart Pricing Table — proposal software built for SEO experts who need to communicate clearly, prove value fast, and land long-term clients with confidence.

Whether you're pitching a monthly SEO package, outlining a technical audit, or offering a full-scale content and link-building strategy, Smart Pricing Table helps you create modular, client-friendly proposals with flexible pricing, reusable components, and crystal-clear deliverables.

Try it free or to access this template and streamline your next proposal.

Free 14-day trial
Cancel anytime

Powerful Features

Line Item Upsells

Smart Pricing Table line item upsells feature interface

Add extra options and services to your proposals with interactive checkboxes and pricing.

Price Visibility Controls

Smart Pricing Table price visibility controls dashboard

Show or hide individual line items and sections to customize what your prospects see.

Expand & Collapse

Smart Pricing Table expandable proposal sections interface

Organize your proposals with expandable sections for better readability and navigation.

Assemble Quickly

Built for Efficiency

Cut down your proposal process by as much as 90% with our easy-to-use, blazing fast interface.

Line item library
Expand/collapse for scalable content
Drag and drop interface
Line item configurations (upsells)
One time and recurring frequencies
Quantities
Paul Weinstein

"We've been looking for this solution for over 8 years!"

Paul Weinstein

General Manager, wheelhouse/dmg

Stone Reuning

"We can now produce a SOW and have it reviewed & executed by our prospect in 20% of the time we used to spend."

Stone Reuning

President, Tech Company

Ryan Redmond

"It's almost like a game. After using it I even found I had better understanding of my own packages."

Ryan Redmond

CEO, Cold Outreach Systems

Stuart Amidon

"My clients love using the product. It's simplified our process times ten. Some of my clients have even started utilizing the software!"

Stuart Amidon

Owner/CEO, Page50

High Performer BadgeMomentum Leader BadgeBest Support BadgeEasiest Admin BadgeUsers Love Us Badge
BUILT FOR MODERN SEO TEAMS

SEO Proposal Software Built for Clarity, Speed, and Scale.

Smart Pricing Table was purpose-built for SEO professionals managing audits, strategy development, keyword research, content planning, and ongoing optimization retainers.

Whether you're quoting a one-time technical audit, outlining a full-funnel SEO campaign, or building a monthly service agreement, Smart Pricing Table gives you the tools to scope clearly, price confidently, and close deals faster—with fewer revisions and tighter expectations.

Popular SEO proposals you can create:

SEO audit & site health check proposals
Keyword research & content gap analysis scopes
Technical SEO & site optimization packages
On-page optimization & content planning deliverables
Monthly SEO retainers with reporting & tracking
Link-building campaign scopes
Strategy roadmaps & competitor analysis reports
Tiered SEO service bundles with optional add-ons (e.g., blog writing, dev fixes, analytics setup)
Target with arrow hitting bullseye
SEO Proposal Template - Essentials for Winning More Projects