Proposal Templates for Agency Projects
If you've ever had a marketing project go sideways, odds are the proposal wasn't pulling its weight.
Whether you're pitching a rebrand, managing a multi-channel campaign, or selling a monthly retainer, a strong proposal sets the tone. It should make your value obvious, define exactly what you'll deliver, and explain the pricing - no confusion, no missed expectations.
Here are the essential elements of a winning marketing proposal:
Agency Proposal Template Samples
Website + SEO Proposal
Like What You See?
The templates above were built with Smart Pricing Table — proposal software built for marketing agencies that need to move fast and present clearly.
Whether you're pitching a full-service retainer, launching a campaign, or scoping out a new website build, Smart Pricing Table helps you build modular, client-friendly proposals with flexible pricing, reusable components, and smart upsells that make sense.
Try it free or to access this template and streamline your next proposal.
Powerful Features
Line Item Upsells
Add extra options and services to your proposals with interactive checkboxes and pricing.
Price Visibility Controls
Show or hide individual line items and sections to customize what your prospects see.
Expand & Collapse
Organize your proposals with expandable sections for better readability and navigation.
Built for Efficiency
Cut down your proposal process by as much as 90% with our easy-to-use, blazing fast interface.
"We've been looking for this solution for over 8 years!"
Paul Weinstein
General Manager, wheelhouse/dmg
"We can now produce a SOW and have it reviewed & executed by our prospect in 20% of the time we used to spend."
Stone Reuning
President, Tech Company
"It's almost like a game. After using it I even found I had better understanding of my own packages."
Ryan Redmond
CEO, Cold Outreach Systems
"My clients love using the product. It's simplified our process times ten. Some of my clients have even started utilizing the software!"
Stuart Amidon
Owner/CEO, Page50
Agency Proposal Software Built for Clarity, Speed, and Scale.
Smart Pricing Table was purpose-built for marketing agencies managing campaign rollouts, digital strategy work, branding projects, and ongoing client retainers.
Whether you're pitching a monthly service agreement, a web redesign, or a one-off campaign, Smart Pricing Table gives you the tools to scope clearly, price confidently, and close deals faster—with fewer revisions and more upsells.
Popular marketing proposals you can create:
