About Us Page
How to scope About Us page creation for your clients
About Us pages are often underestimated, but they're one of the most visited pages on any website. They're where potential customers decide whether they trust your client's business enough to work with them.
The line item below shows you how to structure About Us page proposals. It demonstrates how to break down the core page elements into clear, understandable options that help clients create compelling stories that convert visitors into customers. This is exactly the kind of structure you need to create proposals that deliver real business value.
Sample Line Item
Breaking Down About Us Page Scoping
About Us pages require a delicate balance of storytelling, credibility building, and conversion optimization. Let's break down what goes into creating About Us pages that actually convert visitors into customers.
Examples of What to Include
Here are the essential components that make About Us pages effective. These elements work together to build trust, establish credibility, and create emotional connections with potential customers. Think of these as the building blocks that transform a simple company description into a powerful conversion tool.
Page layout and design: Custom-designed About Us page that reflects the client's brand personality and values. Includes responsive design, professional typography, and strategic use of white space to guide readers through the story.
Content structure and flow: Strategic organization of content sections including company story, mission/values, team introductions, and credibility indicators. Ensures logical flow that builds trust and connection with visitors.
Basic team member profiles: Professional presentation of key team members with photos, titles, and brief descriptions. Includes consistent formatting and mobile-optimized layout for up to 5 team members.
Potential Upsells and Add-ons
Here are some high-value add-ons that can significantly enhance your About Us page projects. These upsells help clients create more engaging, credible, and conversion-focused pages while increasing your project value.
Professional Photography Coordination
$750Coordinate professional headshots and office photography
This is one of the highest-impact upsells you can offer. Professional photos immediately elevate credibility and trust. Many clients don't realize how much amateur photos hurt their professional image until you show them the difference.
Welcome Video Integration
$450Custom video embedding and optimization
Video creates personal connection that text can't match. This upsell is perfect for clients who want to stand out from competitors. It's especially valuable for service-based businesses where trust and personality matter.
Company History Timeline
$1,200Interactive timeline showcasing company milestones
Perfect for established companies that want to showcase their experience and growth. This creates engaging storytelling that builds credibility and demonstrates stability. Great for B2B companies and professional services.
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core About Us page scope.
No copywriting or content creation: Client provides all text, company story, and team bios.
No photography or video production: Client provides all photos and videos, we handle integration only.
No brand strategy or messaging development: Works within existing brand guidelines and messaging.
No ongoing content updates: Initial page creation only, future updates require separate scope.
Creating About Us pages that convert
About Us pages are often the deciding factor between a visitor becoming a customer or leaving for a competitor. A well-crafted About Us page builds trust, establishes credibility, and creates emotional connections that drive business results.
Use this line item as your foundation for scoping, pricing, and selling About Us page projects. Whether you're working with startups building their first professional presence or established companies refreshing their story, a strategic About Us page is essential for converting visitors into customers.
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