Blog Creation
How to scope blog creation services for your clients
If you create blogs for clients, then you know how important it is to clearly define what's included and what can be added on. Blog projects can quickly become complex with various integrations, custom features, and design requirements.
The line item below shows you how to structure blog creation proposals. It demonstrates how to break down the core blog setup into clear, understandable options that help clients make informed decisions about their blog needs. This is exactly the kind of structure you need to create proposals your clients can understand and approve.
Sample Line Item
Breaking Down Blog Creation Scoping
Blog creation projects require careful scoping to balance functionality with budget. Let's break down what goes into a professional blog setup and how to structure your proposals effectively.
Examples of What to Include
Here are some key components you should consider including in your blog setup projects. These are the foundational elements that make blogs functional, user-friendly, and SEO-ready. Think of these as the building blocks that will help your clients create successful, engaging blogs that their readers will love.
Main blog loop: The core blog listing page that displays all blog posts with pagination, filtering, and search functionality. This is the foundation of any blog and includes responsive design for all devices.
Individual blog layout: Custom post templates that ensure consistent styling and optimal readability for each blog post. Includes proper typography, spacing, and mobile optimization.
Potential Upsells and Add-ons
Here are some ideas of what you might include as potential upsell opportunities for your blog projects. These add-ons can significantly increase your project value while providing real benefits to your clients. Think about which ones make sense for each specific client based on their goals and budget.
MailChimp Integration
$275Email list building and automation setup
This is a high-value upsell that many clients don't realize they need until you explain the benefits. Email lists are still one of the most effective ways to build an audience and drive repeat traffic. You can position this as essential for any blog that wants to grow beyond just publishing content.
Social Sharing
$250Social media integration and sharing tools
Social sharing is almost expected by modern blog readers, and it's crucial for content discovery. This upsell helps clients understand that their blog content can work harder for them by spreading across social platforms. It's also a great way to demonstrate ongoing value since social sharing drives traffic back to their site.
Advanced Search
$750Enhanced search functionality and filters
This is perfect for clients with extensive content or multiple authors. Advanced search helps readers find exactly what they're looking for, which improves user experience and keeps people on the site longer. It's especially valuable for blogs that serve as knowledge bases or have large archives of content.
Author Bio Pages
$900Custom author profiles and archives
Author bio pages add credibility and personal connection, which is essential for multi-author blogs or thought leadership content. They help establish individual authors as experts in their field and create more engaging user experiences. This is particularly valuable for professional services blogs or industry publications.
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core blog creation scope.
No content creation or writing: Blog setup only, client provides all content and copy.
No ongoing maintenance or updates: Initial setup only, ongoing management requires separate agreement.
No SEO optimization beyond basic setup: Basic meta tags included, but advanced SEO requires additional scope.
No custom plugin development: Uses existing plugins and themes, custom development requires separate scope.
Scoping blog creation the smart way
Blog creation projects can quickly become complex with various integrations and custom features. Scoping these projects early protects your timeline, your margins, and your client's expectations. It also sets your client up for long-term blog success.
Use this line item as a foundation to scope, price, and sell blog creation work with clarity. Whether you're working with small businesses, content creators, or enterprise clients, a well-defined blog solution is essential in your service toolkit.
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