Landing Page Design
How to scope landing page design services for your clients
If you create landing pages for clients, then you know how important it is to design pages that convert visitors into customers. Landing pages are unique because they serve a single purpose with focused messaging, making them essential for campaigns, product launches, and lead generation.
The line item below shows you how to structure landing page design proposals. It demonstrates how to break down conversion-focused design work into clear, measurable deliverables that help clients understand how to create high-converting pages that drive real business results. This is exactly the kind of structure you need to create proposals your clients can understand and approve.
Sample Line Item
Breaking Down Landing Page Design Scoping
Landing page design requires a unique blend of design skills, conversion psychology, and technical expertise. Let's break down what goes into a professional landing page design service and how to structure your proposals effectively.
Examples of What to Include
Here are some key components you should consider including in your landing page design projects. These are the foundational elements that make landing pages convert visitors into customers. Think of these as the essential services that will help your clients achieve their campaign goals and see measurable ROI from their landing page investment.
Conversion-focused design: Strategic design that guides visitors toward specific actions, using proven conversion principles, clear CTAs, and optimized user flow to maximize conversion rates.
Mobile-responsive layout: Fully responsive design that works perfectly on all devices, ensuring optimal user experience and conversion rates regardless of how visitors access the page.
A/B testing setup: Built-in A/B testing framework to test different headlines, CTAs, layouts, and content variations to continuously improve conversion performance.
Analytics integration: Complete tracking setup including conversion goals, user behavior analysis, and performance metrics to measure ROI and optimize results.
Content optimization: Conversion-focused copywriting and content structure that addresses visitor pain points and guides them toward taking action.
Potential Upsells and Add-ons
Here are some ideas of what you might include as potential upsell opportunities for your landing page projects. These add-ons can significantly increase your project value while providing real benefits to your clients. Think about which ones make sense for each specific client based on their conversion goals and budget.
Professional Copywriting
$1,200Conversion-focused copywriting by experienced copywriters
Great copywriting can make or break a landing page's success. Professional copywriters understand how to craft compelling headlines, address pain points, and create urgency that drives action. This is especially valuable for clients who struggle with messaging or have complex value propositions.
Video Production
$2,500Professional video content including explainer videos and testimonials
Video content significantly increases engagement and conversion rates on landing pages. Explainer videos help complex products or services, while testimonials build trust and credibility. This is perfect for clients who need to explain complex offerings or want to build stronger emotional connections.
Advanced Animations
$800Custom animations and micro-interactions for enhanced engagement
Subtle animations can significantly improve user experience and conversion rates by guiding attention to key elements and creating engaging interactions. This is ideal for clients who want to stand out from competitors and create memorable user experiences that drive higher engagement.
Ongoing Optimization
$400/monthMonthly optimization based on performance data
Landing page optimization is an ongoing process, not a one-time project. Monthly optimization based on real performance data can continuously improve conversion rates and ROI. This is perfect for clients who want to maximize their landing page investment and see continuous improvement over time.
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core landing page design scope.
No ongoing content updates: Landing page content updates require separate agreement, though content optimization is included in the base service.
No paid advertising management: Focus is on landing page design and optimization, PPC campaign management requires separate service agreement.
No website integration: Landing page is standalone, integration with main website requires additional scope and technical work.
No hosting or domain setup: Client provides hosting and domain, focus is on design and optimization of the landing page itself.
Scoping landing page design the smart way
Landing page design can be complex to scope because it combines design, conversion psychology, and technical optimization. Scoping these services comprehensively protects your timeline, your margins, and your client's expectations. It also sets your client up for landing page success.
Use this line item as a foundation to scope, price, and sell landing page design work with clarity. Whether you're working with startups, established businesses, or marketing agencies, a well-defined landing page solution is essential in your service toolkit.
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