Website Redesign
How to scope website redesign services for your clients
If you redesign websites for clients, then you know how important it is to modernize their online presence while preserving their brand equity and improving user experience. Website redesigns are unique because they require careful analysis of existing sites, strategic planning for improvements, and seamless migration of content and functionality.
The line item below shows you how to structure website redesign proposals. It demonstrates how to break down redesign projects into clear, measurable deliverables that help clients understand how to modernize their websites, improve performance, and achieve better business results. This is exactly the kind of structure you need to create proposals your clients can understand and approve.
Sample Line Item
Breaking Down Website Redesign Scoping
Website redesign requires careful analysis, strategic planning, and seamless execution. Let's break down what goes into a professional website redesign service and how to structure your proposals effectively.
Examples of What to Include
Here are some key components you should consider including in your website redesign projects. These are the foundational elements that make redesigns successful, modern, and effective at improving business results. Think of these as the essential services that will help your clients modernize their websites and achieve better performance and user engagement.
Existing site audit: Comprehensive analysis of current website including performance metrics, user experience issues, SEO performance, and conversion optimization opportunities to identify improvement areas.
Modern design system: Contemporary design that reflects current trends while maintaining brand consistency, including updated visual elements, improved typography, and enhanced user interface components.
Content migration: Careful transfer of existing content, images, and functionality to the new design while optimizing for better performance and user experience across all pages and sections.
Performance optimization: Speed improvements, mobile optimization, and technical enhancements including code optimization, image compression, and caching strategies for better user experience and SEO.
User experience improvements: Enhanced navigation, improved information architecture, and better user flows based on modern UX principles and best practices for increased engagement and conversions.
SEO enhancement: Improved search engine optimization including updated meta tags, structured data, site architecture improvements, and content optimization for better search visibility and rankings.
Potential Upsells and Add-ons
Here are some ideas of what you might include as potential upsell opportunities for your redesign projects. These add-ons can significantly increase your project value while providing real benefits to your clients. Think about which ones make sense for each specific client based on their redesign goals and business objectives.
Content Refresh
$2,500Updated copywriting and refreshed content
Content often becomes outdated during redesigns, and refreshing content ensures the new design is supported by current, relevant messaging. Updated copywriting and imagery create consistency and improve user engagement. This is perfect for clients whose content has become stale or no longer reflects their current business focus.
Additional Functionality
$3,000New features and integrations
Redesigns often present opportunities to add new functionality that can improve user experience and business results. New features and integrations can significantly enhance website value and user engagement. This is perfect for clients who want to take advantage of redesign to add capabilities they've been wanting or need for business growth.
E-commerce Conversion
$4,000Convert to online store with shopping cart
Many businesses want to add e-commerce capabilities during redesigns to create new revenue streams. Converting a brochure site to an online store can significantly increase business value and customer engagement. This is perfect for clients who want to monetize their website and provide online purchasing options for their products or services.
Multilingual Expansion
$2,000Add multiple language versions
Redesigns often present opportunities to expand into new markets through multilingual support. Adding language versions can significantly increase reach and customer base. This is perfect for clients who want to expand internationally or serve diverse communities during their website modernization.
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core website redesign scope.
No complete content rewrite: Major content restructuring requires separate agreement, though content optimization and updates are included in the base service.
No new business model implementation: Adding entirely new business functionality requires separate scope and may need additional business analysis.
No ongoing content management: Content updates and management after launch require separate agreement, though content management tools are included.
No marketing campaign setup: Launch marketing, PPC campaigns, and promotional activities require separate service agreement.
Scoping website redesign the smart way
Website redesign can be complex to scope because it requires careful analysis of existing sites, strategic planning for improvements, and seamless execution. Scoping these services comprehensively protects your timeline, your margins, and your client's expectations. It also sets your client up for redesign success.
Use this line item as a foundation to scope, price, and sell website redesign work with clarity. Whether you're working with established businesses, growing companies, or organizations looking to modernize, a well-defined redesign solution is essential in your service toolkit.
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