Smart Pricing Table is interactive proposal software for agencies, firms & B2B companies
The About Us page is one of the most-visited—and most neglected—pages on most websites. It's often where potential customers go to find out whether your client’s business is trustworthy, established, and worth working with. But without a well-scoped design, it’s easy to end up with a vague layout, too much content, or a page that feels like an afterthought.
Need some inspiration for how to define an effective scope? The example below shows you exactly how to present an About Us page as a clear, focused line item that’s easy for clients to approve and your team to deliver.
Okay, let’s break this down—what’s included, potential upsells & some limitations to consider.
This section outlines exactly what's included in a well-scoped About Us page design—ensuring your client gets something meaningful and memorable, not just a text block and a stock photo.
| Inclusion | Description |
|---|---|
| Page wireframe and layout planning | Defines structure for intro, mission, team info, and CTAs. |
| Company story content layout | Designs a section for the company origin, values, or founder story. |
| Team preview section | Optional team member grid or callout that links to full team page if applicable. |
| Visual brand alignment | Ensures typography, imagery, and color usage are aligned with the broader brand design system. |
| Responsive development | Mobile-optimized layout so the story looks great on all devices. |
Want to increase the value of this About Us page for your client—and boost your project total in the process? These upsells add polish, clarity, and engagement without requiring a full redesign.
| Upsell | Description | Cost |
|---|---|---|
| About Us page copywriting | Professionally written copy that’s personal, persuasive, and aligned with your client’s tone of voice. | $450 |
| Custom visual timeline or milestones section | Interactive or visual layout to show key company milestones and history. | $300 |
| Photo gallery or office culture block | Adds a section highlighting team photos or office life to humanize the brand. | $250 |
Here are a few limitations to keep in mind when scoping this line item. These help keep expectations clear and avoid scope creep—without overlapping with potential upsells.
Clear expectations lead to better outcomes—for your client and for your bottom line. When you define what’s included in an About Us page upfront, you avoid the trap of endless revisions and keep your project moving forward with confidence.
This scoped example gives you a clean, repeatable way to price and position About Us pages in your proposals. Whether you're working with startups or established brands, it helps you turn what’s usually an afterthought into a profit-generating, trust-building part of your website design workflow.
