How to Scope Out a Testimonial Section for Your Client

Scoping out a testimonial section for a client?

Social proof is critical for conversion—but too often, testimonial sections are treated like throwaway content blocks. Without a clear scope, this section becomes inconsistent, clunky, or forgotten entirely.

The example below shows how to scope a flexible, brand-aligned testimonial section that highlights trust without overwhelming the page. Use this when your client has quotes, case studies, or logos that need a home.

Sample Line Item

<div class="sli"><div class="sli-heading"><div>Testimonial Section Design</div><div id="w-node-c2d3116b-1d01-9594-4eb8-ca43478865ce-7321d608" class="sample-line-item-heading-price"><div>$900</div><div>/</div><div>One-Time</div></div></div><p class="sli-paragraph">Testimonial section including quote layout, logo integration, and responsive design. Work includes:</p><ul role="list"><li class="sli-list-item">Testimonial quote layout</li><li class="sli-list-item">Logo wall styling</li><li class="sli-list-item">Optional video testimonial embed</li><li class="sli-list-item">Mobile responsiveness</li><li class="sli-list-item">Carousel or grid variation</li></ul><div class="sli-modifications-heading">Modifications</div><div class="sli-modifications"><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>Video testimonial layout</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$300</div><div>/</div><div>one-time</div></div></div></div><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>Quote management CMS</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$250</div><div>/</div><div>one-time</div></div></div></div><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>Animated logo wall</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$200</div><div>/</div><div>one-time</div></div></div></div></div></div>

Breakdown

Okay, let’s break this down—what’s included, potential upsells & some limitations to consider.

Summary

Testimonial section including quote layout, logo integration, and responsive design.

Examples of What to Include

This section outlines what goes into a great testimonial module—so you’re not reinventing the wheel every time a client wants to show off their happy customers.

Inclusion	Description
Testimonial quote layout	Design for featured client quotes with name, title, and photo (optional).
Logo wall styling	Grid layout for client or partner logos with hover states or light effects.
Optional video testimonial embed	Basic integration of one or two video testimonials (YouTube, Vimeo, etc.).
Mobile responsiveness	Optimized layout for testimonials on smaller screens.
Carousel or grid variation	Choose between scrolling carousel or static grid (not both).

Potential Upsells

Boost the impact of your client's testimonials with these optional upgrades—more engagement for them, more margin for you.

Upsell	Description	Cost
Video testimonial layout	Custom-designed video layout for multiple embeds or sliders.	$300
Quote management CMS	Setup for adding/editing testimonials using CMS tools (Webflow, WordPress, etc.).	$250
Animated logo wall	Scrolling, fading, or rotating logos for a more dynamic brand section.	$200

Limitations to Consider

These boundaries keep the testimonial section focused and prevent ballooning into case study design or full reviews platform builds.

No case study page build – This is a short-form testimonial block, not full content pages.
No third-party integrations – Pulling from review tools like Trustpilot or Yelp is out of scope.
No video editing or production – Client must provide final video links.

Scoping testimonial sections with confidence

Social proof matters—but only if it’s presented well. When you scope testimonial sections clearly, you turn vague praise into conversion-ready content that’s easy to update and looks great on any device.

This scoped example gives you a fast, clear way to offer trust-building design elements in your proposals—without creating scope chaos down the line.

Testimonial Section Design