Smart Pricing Table is interactive proposal software for agencies, firms & B2B companies
The homepage sets the tone for the entire website—it’s the front door. But it’s also where scope creep loves to hide. Everyone wants a beautiful homepage, but not everyone realizes how much strategy and design go into making it convert.
The example below gives you a clear way to define a homepage design and build. Use it when your client needs a professional, on-brand experience that doesn’t blow your timeline or budget.
Okay, let’s break this down—what’s included, potential upsells & some limitations to consider.
These are the core elements of a well-scoped homepage design—enough to deliver something powerful, but not so vague you invite chaos.
| Inclusion | Description |
|---|---|
| Homepage layout planning | Establishes structure, flow, and conversion intent of the home page. |
| Header and hero section | Includes logo, navigation, and primary headline with CTA design. |
| Value proposition section | Designs the 3-5 key selling points that support the hero message. |
| Customer trust area | Area for testimonials, partner logos, or reviews to build credibility. |
| Mobile responsive build | Ensures homepage looks sharp and functions well across screen sizes. |
These simple add-ons help increase the value of the homepage while staying profitable. They’re also a natural part of most homepage conversations.
| Upsell | Description | Cost |
|---|---|---|
| Homepage copywriting | Professional writing for hero text, value props, and calls to action. | $400 |
| Homepage animation | Custom scroll or hover animations to enhance interactivity. | $350 |
| Lead gen form | Inline contact or email capture form with thank-you state. | $250 |
These constraints are important for keeping expectations realistic and avoiding an endless homepage loop.
A homepage is the most strategic—and often most political—part of any site. That makes it essential to scope clearly and protect your process. This line item gives you the structure to do just that.
From layout planning to clear upsells, use this format whenever you want to build a homepage that makes a strong first impression without blowing past time or budget.
