How to Scope Out a Contact Page for Your Client

Scoping out a contact us page for your client?

The contact us page might look simple, but it’s often where conversions either happen or die. Done right, it guides visitors to take action. Done wrong, it becomes a leaky bucket with missed leads and poor UX.

The example below gives you a clear scope for building a modern, branded contact page—one that’s useful, trackable, and doesn’t spiral into endless form tweaks.

Sample Line Item

<div class="sli"><div class="sli-heading"><div>Contact Page Design</div><div id="w-node-c2d3116b-1d01-9594-4eb8-ca43478865ce-7321d608" class="sample-line-item-heading-price"><div>$800</div><div>/</div><div>One-Time</div></div></div><p class="sli-paragraph">Clean and functional contact us page design including contact form, location info, and mobile-friendly layout. Work includes:</p><ul role="list"><li class="sli-list-item">Page layout planning</li><li class="sli-list-item">Styled contact form</li><li class="sli-list-item">Map or location embed</li><li class="sli-list-item">Mobile responsive build</li><li class="sli-list-item">Contact information area</li></ul><div class="sli-modifications-heading">Modifications</div><div class="sli-modifications"><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>CRM integration</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$300</div><div>/</div><div>one-time</div></div></div></div><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>reCAPTCHA setup</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$150</div><div>/</div><div>one-time</div></div></div></div><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>Custom thank-you flow</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$200</div><div>/</div><div>one-time</div></div></div></div></div></div>

Breakdown

Okay, let’s break this down—what’s included, potential upsells & some limitations to consider.

Summary

Clean and functional contact us page design including contact form, location info, and mobile-friendly layout.

Examples of What to Include

This list covers everything you need to build a polished, high-converting contact page without overengineering it.

Inclusion	Description
Page layout planning	Structure includes form, contact details, and clear CTA.
Styled contact form	Includes standard fields (name, email, message) and error states.
Map or location embed	Optional location display via Google Maps or similar.
Mobile responsive build	Ensures the page functions cleanly on all screen sizes.
Contact information area	Space for phone, email, business hours, or support links.

Potential Upsells

These simple upsells make the page more effective and valuable without bloating the initial build.

Upsell	Description	Cost
CRM integration	Connects form to HubSpot, Mailchimp, or similar.	$300
reCAPTCHA setup	Adds spam protection to reduce junk form submissions.	$150
Custom thank-you flow	Redirect to a thank-you page or conditional logic post-submission.	$200

Limitations to Consider

To avoid endless revisions and scope drift, we recommend clearly stating the following up front.

No custom CRM integration – This includes basic form setup only; third-party CRM or automation requires a separate scope.
No spam protection setup – reCAPTCHA or similar must be scoped separately if needed.
No custom thank-you logic – Includes a basic confirmation state only; conditional redirects or advanced tracking are not included.

Contact pages that convert—without the chaos

It’s tempting to treat the contact us page as an afterthought, but it's one of the most important conversion points on a site. By scoping it clearly, you make sure it delivers leads—not headaches.

Use this line item to keep expectations tight, offer valuable upsells, and avoid the endless cycle of form revisions and integration surprises.

Contact Page Design