How to Scope Out an FAQ Page for Your Client

Scoping out an FAQ page for a client?

FAQs reduce support requests, improve conversion rates, and boost SEO. But without a clear structure, FAQ pages turn into overwhelming walls of text—or worse, an afterthought the client tosses in at the end.

The scoped example below defines exactly how to approach an FAQ page layout, including collapsible sections and mobile responsiveness. Use this when your client needs a clear, repeatable place to answer pre-sales questions.

Sample Line Item

<div class="sli"><div class="sli-heading"><div>FAQ Page Setup</div><div id="w-node-c2d3116b-1d01-9594-4eb8-ca43478865ce-7321d608" class="sample-line-item-heading-price"><div>$1000</div><div>/</div><div>One-Time</div></div></div><p class="sli-paragraph">FAQ page including layout, collapsible sections, and responsive design. Work includes:</p><ul role="list"><li class="sli-list-item">FAQ layout planning</li><li class="sli-list-item">Collapsible Q&A blocks</li><li class="sli-list-item">Responsive development</li><li class="sli-list-item">Basic SEO markup</li><li class="sli-list-item">Up to 10 questions included</li></ul><div class="sli-modifications-heading">Modifications</div><div class="sli-modifications"><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>FAQ CMS setup</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$250</div><div>/</div><div>one-time</div></div></div></div><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>Live FAQ search</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$300</div><div>/</div><div>one-time</div></div></div></div><div class="sli-modification"><div class="sli-modification-checkbox w-embed"><span class="modification-icon"> <i class="fa-regular fa-square" aria-hidden="true"></i> </span></div><div class="sli-modification-container"><div class="sli-modification-title"><div>FAQ copywriting</div></div><div class="sli-modification-pricing"><div class="sli-modification-price-divider">-</div><div>$350</div><div>/</div><div>one-time</div></div></div></div></div></div>

Breakdown

Okay, let’s break this down—what’s included, potential upsells & some limitations to consider.

Summary

FAQ page including layout, collapsible sections, and responsive design.

Examples of What to Include

These are the essentials for a high-performing FAQ page—designed for clarity, ease of use, and scalability as your client’s content grows.

Inclusion	Description
FAQ layout planning	Defines structure for organizing questions by category or section.
Collapsible Q&A blocks	Styled accordion elements that reveal answers on click or tap.
Responsive development	Optimized for smooth use on phones, tablets, and desktops.
Basic SEO markup	Includes heading tags and optional schema-ready formatting.
Up to 10 questions included	Setup includes up to 10 provided questions and answers.

Potential Upsells

These upgrades make your client’s FAQ more flexible, easier to update, and better for conversions—while also padding your margins.

Upsell	Description	Cost
FAQ CMS setup	Make FAQs editable in a CMS—ideal for larger or changing content sets.	$250
Live FAQ search	Add a real-time keyword search bar to improve UX and findability.	$300
FAQ copywriting	We’ll help write or improve your client’s answers for clarity and persuasion.	$350

Limitations to Consider

These constraints keep the FAQ scoped as a clean standalone page—not a search tool or content system.

No dynamic search or filtering – Filtering or live search requires separate scope.
No CMS setup – Content is hardcoded unless upgraded to CMS structure.
Client provides questions and answers – Copywriting is not included by default.

Scoping an FAQ page with precision

FAQ pages are high-value, low-cost additions that answer objections, clarify offers, and support conversions. But to work well, they need to be clearly scoped—especially if your client wants something editable or dynamic.

Use this scoped example to confidently propose FAQ pages that are easy to deliver, improve site UX, and position you as a strategist, not just a designer.

FAQ Page Setup