Smart Pricing Table is interactive proposal software for agencies, firms & B2B companies
Blog pages are often tossed in at the last minute—but they’re essential for SEO, content strategy, and long-term lead generation. A poorly scoped blog can lead to clunky layouts, confusing CMS structures, or mismatched post styles. It’s a recipe for tech debt.
If your client needs a blog that actually fits their brand and functions cleanly, the line item below gives you a clear, reusable scope to build from. Whether it’s called Blog, Insights, Resources, or News—it’s the same beast under the hood.
Okay, let’s break this down—what’s included, potential upsells & some limitations to consider.
This section defines exactly what goes into a professional blog setup—from content structure to responsive styling—so your client gets a blog they’ll actually use (and you won’t dread maintaining).
| Inclusion | Description |
|---|---|
| Blog listing page design | Layout for displaying recent posts with thumbnails, titles, excerpts, and pagination or infinite scroll. |
| Individual blog post template | Template for formatting post content with consistent headings, media, and spacing. |
| Author and date display | Styling for meta info like post date, author name, or categories. |
| CMS setup or static layout | Configured for your client’s tech stack—CMS-driven (e.g. Webflow, WordPress) or static if preferred. |
| Responsive development | Ensures blog content looks great and functions smoothly across all devices. |
If your client wants to make their blog easier to use, more engaging, or more powerful for lead gen—these upsells offer real value and boost your margin.
| Upsell | Description | Cost |
|---|---|---|
| Post template variations | Design and build alternate post formats (e.g., video posts, guides, podcast episodes). | $300 |
| Blog post filtering | Adds dynamic filters by category, topic, or tag to improve UX and content discoverability. | $350 |
| Email opt-in block | Adds a branded opt-in section to capture leads from blog readers. | $250 |
These boundaries help prevent scope creep and clarify what’s outside the core blog setup.
Blogs are often promised and forgotten—until it’s time to launch and nothing looks right. Scoping the blog page early protects your timeline, your margins, and your sanity. It also sets your client up for long-term content success.
Use this line item as a foundation to scope, price, and sell blog design work with clarity. Whether you're designing for SaaS companies, agencies, or B2B consultants, a well-defined blog layout is a must-have in your web design toolkit.
