Content SEO
How to scope out content SEO for your client
Content is the fuel of SEO, but most content fails to rank because it's not optimized for search engines or user intent. Creating great content isn't enough – it needs to be strategically optimized to compete in search results.
The line item below shows you how to structure content SEO proposals that actually drive rankings. It demonstrates how to break down content optimization into clear, strategic components that help clients understand the difference between regular content and content that ranks. This is exactly the kind of structure you need to create content strategies that deliver measurable SEO results.
Sample Line Item
Breaking Down Content SEO Scoping
Content SEO combines the art of great writing with the science of search optimization. It's about creating content that serves both users and search engines effectively. Let's break down what goes into content that actually ranks and drives organic traffic.
Examples of What to Include
Here are the core elements of effective content SEO optimization. These components work together to ensure content not only provides value to readers but also performs well in search results. Think of these as the building blocks that transform regular content into ranking content.
Content audit and optimization strategy: Comprehensive analysis of existing content performance and identification of optimization opportunities. Includes content gap analysis, search intent mapping, and strategic recommendations for improving rankings and traffic.
On-page SEO optimization: Complete optimization of title tags, meta descriptions, headers, internal linking, and keyword placement for target pages. Includes schema markup implementation and technical SEO elements that support content performance.
Content performance tracking setup: Implementation of tracking systems to monitor content performance, rankings, and organic traffic. Includes goal setup, conversion tracking, and reporting framework for measuring content SEO success.
Potential Upsells and Add-ons
Here are advanced content SEO services that can significantly enhance content performance. These upsells help clients achieve better rankings and more organic traffic while increasing your project value.
SEO Content Creation
$800New content creation optimized for target keywords and search intent
Sometimes optimization isn't enough and you need fresh content to target specific opportunities. This includes complete content creation from research to publication, all optimized for maximum search performance.
Content Refresh and Updates
$650Updating existing content to improve freshness and rankings
Content freshness is a ranking factor, and updating existing content is often more effective than creating new content. This service breathes new life into existing assets and can quickly boost rankings.
Topic Cluster Strategy
$1,200Strategic content architecture for improved topical authority
Topic clusters are how modern SEO builds authority around subject areas. This strategic approach organizes content to maximize topical relevance and can dramatically improve rankings for competitive terms.
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core content SEO scope.
No ongoing content creation: Optimization of existing content only, new content creation requires separate scope.
No content promotion or outreach: SEO optimization only, content marketing and promotion require additional services.
No social media optimization: Focus on search engine optimization, social media requires separate scope.
No video or multimedia content: Text-based content optimization only, multimedia requires specialized scope.
Creating content that ranks and converts
Content SEO is where great writing meets strategic optimization. It's not enough to create valuable content – that content needs to be discoverable by search engines and optimized to compete for rankings. Strategic content SEO ensures that your client's valuable content actually gets found by their target audience.
Use this line item as your foundation for scoping, pricing, and selling content SEO projects. Whether you're working with content-heavy sites or businesses just starting their content strategy, optimized content is essential for organic search success.
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