Link Building
How to scope out link building campaigns for your client
Link building remains one of the most important ranking factors, but it's also one of the most misunderstood and poorly executed SEO services. Quality beats quantity every time, and the wrong approach can actually hurt rankings.
The line item below shows you how to structure link building proposals that deliver real results. It demonstrates how to break down strategic link acquisition into clear, measurable components that help clients understand the value of earning high-quality backlinks. This is exactly the kind of structure you need to create campaigns that actually improve rankings.
Sample Line Item
Breaking Down Link Building Scoping
Effective link building requires strategy, research, and relationship building rather than just mass outreach. Let's break down what goes into earning high-quality backlinks that actually improve search rankings.
Examples of What to Include
Here are the core components of successful link building campaigns. These strategies focus on earning natural, high-quality links that search engines value and that actually move rankings. Think of these as the building blocks of sustainable link acquisition.
Link opportunity research and analysis: Comprehensive analysis of competitor backlink profiles and identification of high-quality link opportunities. Includes domain authority assessment, relevance scoring, and outreach target prioritization based on potential impact.
Content-driven outreach campaign: Strategic outreach to relevant websites, bloggers, and industry publications to earn natural backlinks. Includes personalized outreach messages, relationship building, and content collaboration opportunities.
Link acquisition and reporting: Active pursuit of identified link opportunities with detailed tracking and reporting. Includes monthly progress reports, link quality assessment, and impact analysis on search rankings and organic traffic.
Potential Upsells and Add-ons
Here are advanced link building strategies that can significantly enhance campaign results. These upsells help clients earn higher-quality links and achieve better rankings while increasing your project value.
Linkable Content Creation
$1,500High-quality content assets designed to attract natural links
Creating original, valuable content is one of the most effective link building strategies. Infographics, original research, and comprehensive guides naturally attract links and provide long-term value beyond just the initial campaign.
Broken Link Building Campaign
$800Systematic replacement of broken links with your content
Broken link building has some of the highest success rates in link building because you're providing value by helping websites fix problems. It requires more research but typically yields high-quality, relevant links.
Digital PR and Media Outreach
$1,800Professional media outreach for brand mentions and coverage
Digital PR can earn links from high-authority news sites and publications that are nearly impossible to get through traditional outreach. Perfect for businesses with interesting stories, products, or industry expertise.
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core link building scope.
No guarantee of specific link quantities: Focus on quality over quantity, results vary by industry and competition.
No paid link purchases: Ethical, white-hat link building only, no link farms or paid schemes.
No social media links: Focus on editorial backlinks, social signals tracked separately.
No ongoing content maintenance: Link building campaign only, content updates require separate scope.
Building authority through strategic link acquisition
Link building remains one of the most powerful ways to improve search rankings, but it must be done strategically and ethically. Quality backlinks from relevant, authoritative websites signal to search engines that your client's content is valuable and trustworthy.
Use this line item as your foundation for scoping, pricing, and selling link building campaigns. Whether you're working with local businesses or national brands, strategic link building is essential for competing in today's search landscape.
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