Local SEO
How to scope local SEO services for your clients
If you offer local SEO services, then you know how important it is to help businesses dominate their local search results. Local SEO is unique because it combines traditional SEO with location-based optimization, making it essential for businesses with physical locations or specific service areas.
The line item below shows you how to structure local SEO service proposals. It demonstrates how to break down local search optimization into clear, geographic-focused deliverables that help clients understand how to attract nearby customers and dominate local search results. This is exactly the kind of structure you need to create proposals your clients can understand and approve.
Sample Line Item
Breaking Down Local SEO Scoping
Local SEO requires specialized knowledge of location-based search factors and local business optimization. Let's break down what goes into a professional local SEO service and how to structure your proposals effectively.
Examples of What to Include
This section defines exactly what goes into a professional local SEO service—from Google My Business optimization to local content creation—so your client dominates local search results and your project delivers maximum local visibility.
Google My Business optimization: Complete optimization of Google My Business profile including business information, photos, posts, and Q&A management to maximize local search visibility and customer engagement.
Local keyword research and targeting: Research and target location-specific keywords that local customers use when searching for services in specific geographic areas or neighborhoods.
Local citation building and management: Build and manage business listings across local directories, review sites, and industry-specific platforms to improve local search rankings and consistency.
Review management and monitoring: Monitor and respond to customer reviews across all platforms, encourage positive reviews, and address negative feedback to maintain positive local reputation.
Local content creation: Create location-specific content including local blog posts, location pages, and content that targets local search terms and local customer interests.
Local link building strategies: Build quality backlinks from local businesses, industry associations, and local publications to improve local domain authority and search rankings.
Mobile optimization for local searches: Ensure mobile-friendly experience for local searches, including mobile page speed, responsive design, and mobile-specific local search optimization.
Monthly local performance reports: Comprehensive monthly reports showing local keyword rankings, Google My Business performance, local traffic growth, and local search visibility improvements.
Potential Upsells and Add-ons
Since local SEO uses multi-select modifications, your potential upsells are the individual modification options that clients can add to their base local SEO package.
Google My Business Setup
$500Complete profile setup and optimization
Review Management
$300/monthActive review monitoring and response
Local Content Creation
$600/monthMonthly local-focused content
Citation Cleanup
$400Fix inconsistent business information
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core local SEO service scope.
No guaranteed local rankings or immediate results: Local SEO requires consistent effort and time to improve local search visibility and rankings.
No content writing beyond local optimization: Local content creation requires separate scope, though local content optimization is included in the base service.
No social media management: While social signals can impact local SEO, social media management is outside the scope of this service.
No paid advertising management: Focus is on organic local search optimization, local PPC requires separate service agreement.
Scoping local SEO services the smart way
Local SEO services can be complex to scope because they combine traditional SEO with location-specific optimization. Scoping these services comprehensively protects your timeline, your margins, and your client's expectations. It also sets your client up for local search dominance.
Use this line item as a foundation to scope, price, and sell local SEO work with clarity. Whether you're working with restaurants, service businesses, or retail locations, a well-defined local SEO solution is essential in your service toolkit.
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