E-commerce SEO
How to scope e-commerce SEO services for your clients
If you offer e-commerce SEO services, then you know how important it is to optimize online stores for both search visibility and conversion. E-commerce SEO is unique because it combines traditional SEO with product-specific optimization, shopping feed management, and conversion-focused strategies that directly impact sales.
The line item below shows you how to structure e-commerce SEO service proposals. It demonstrates how to break down online store optimization into clear, product-focused deliverables that help clients understand how to increase organic traffic and convert search visitors into customers. This is exactly the kind of structure you need to create proposals your clients can understand and approve.
Sample Line Item
Breaking Down E-commerce SEO Scoping
E-commerce SEO requires specialized knowledge of product optimization, shopping feeds, and conversion-focused strategies. Let's break down what goes into a professional e-commerce SEO service and how to structure your proposals effectively.
Examples of What to Include
This section defines exactly what goes into a professional e-commerce SEO service—from product page optimization to shopping feed management—so your client increases organic traffic and sales from search engines.
Product page optimization: Comprehensive optimization of individual product pages including titles, descriptions, content, images, and user experience factors that impact both search rankings and conversion rates.
Category page structure optimization: Optimize category pages for search visibility, user navigation, and internal linking to create a strong foundation for product discovery and SEO performance.
E-commerce technical SEO audit: Technical analysis specific to e-commerce sites including site architecture, crawlability, mobile optimization, and technical issues that could impact product visibility in search results.
Product schema markup implementation: Implementation of structured data markup for products to enhance search result appearance, improve click-through rates, and provide search engines with detailed product information.
Shopping feed optimization: Optimize product feeds for Google Shopping and other shopping platforms to increase product visibility in shopping search results and drive qualified traffic to product pages.
Internal linking strategy for products: Strategic internal linking between related products, categories, and content to improve site architecture, user navigation, and search engine understanding of product relationships.
Mobile commerce optimization: Ensure mobile-friendly experience for e-commerce searches, including mobile page speed, responsive design, and mobile-specific conversion optimization for mobile shoppers.
Conversion rate optimization for search traffic: Optimize product pages and checkout processes to convert organic search traffic into sales, including A/B testing and user experience improvements.
Monthly performance analysis and reporting: Comprehensive monthly reports showing product page rankings, organic traffic growth, conversion improvements, and ROI from organic search traffic.
Potential Upsells and Add-ons
Since e-commerce SEO uses multi-select modifications, your potential upsells are the individual modification options that clients can add to their base e-commerce SEO package.
Product Schema Setup
$800Structured data markup for products
Shopping Feed Optimization
$600Google Shopping and platform optimization
Product Content Creation
$1000/monthMonthly product and category content
Conversion Optimization
$1200/monthA/B testing and conversion improvements
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core e-commerce SEO service scope.
No guaranteed rankings or immediate results: E-commerce SEO requires consistent effort and time to improve search visibility and drive organic traffic to product pages.
No content writing beyond product optimization: Product content creation requires separate scope, though product content optimization is included in the base service.
No paid advertising management: Focus is on organic search optimization, PPC and shopping ads require separate service agreement.
No inventory management or product updates: SEO optimization for inventory changes is included, but actual inventory management is outside the scope of this service.
Scoping e-commerce SEO services the smart way
E-commerce SEO services can be complex to scope because they combine traditional SEO with product-specific optimization and conversion strategies. Scoping these services comprehensively protects your timeline, your margins, and your client's expectations. It also sets your client up for increased organic traffic and sales.
Use this line item as a foundation to scope, price, and sell e-commerce SEO work with clarity. Whether you're working with small online stores, large retailers, or marketplace sellers, a well-defined e-commerce SEO solution is essential in your service toolkit.
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