National SEO
How to scope out national SEO campaigns for your client
National SEO is a completely different game than local SEO. You're competing against major brands with massive budgets, established authority, and years of optimization. Success requires strategic thinking, substantial resources, and a long-term commitment.
The line item below shows you how to structure national SEO proposals that can actually compete. It demonstrates how to break down large-scale SEO campaigns into strategic components that help clients understand the investment required to compete nationally. This is exactly the kind of structure you need to create campaigns that can challenge established players in competitive markets.
Sample Line Item
Breaking Down National SEO Scoping
National SEO requires a fundamentally different approach than local SEO. You're competing against established brands with significant resources, so your strategy needs to be comprehensive, well-funded, and executed flawlessly over an extended period.
Examples of What to Include
Here are the core components of successful national SEO campaigns. These elements work together to build the authority and optimization needed to compete against established national players. Think of these as the foundation required to challenge major brands in competitive markets.
National keyword strategy and competitive analysis: Comprehensive analysis of national keyword opportunities and competitive landscape. Includes identification of winnable keywords, competitive gap analysis, and strategic roadmap for competing against established national players.
Authority building and content strategy: Strategic content creation and optimization designed to build topical authority and compete for national keywords. Includes pillar content development, topic cluster architecture, and content calendar for sustained growth.
Technical optimization and performance monitoring: Enterprise-level technical SEO optimization and ongoing performance tracking. Includes advanced technical audits, site speed optimization, and comprehensive monitoring of rankings, traffic, and competitive positioning.
Potential Upsells and Add-ons
Here are advanced services that can significantly enhance national SEO campaign performance. These upsells help clients compete more effectively against major brands while increasing your project value.
Comprehensive SEO Audit & Setup
$2,500Essential foundation work and strategic planning before campaign launch
This required setup ensures the campaign starts with a complete understanding of the competitive landscape and technical foundation. Without this groundwork, monthly efforts won't be as effective.
Enterprise Link Building Campaign
$2,200High-authority link acquisition targeting major publications
National SEO requires links from major publications and industry authorities. This intensive campaign focuses on earning the high-quality backlinks needed to compete with established national brands.
Brand Mention Monitoring & Management
$800Comprehensive online reputation monitoring and management
National brands need to monitor their online presence at scale. This service ensures consistent brand representation and proactive reputation management across all digital channels.
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core national SEO scope.
No guaranteed rankings or timeline: National SEO is highly competitive, results vary significantly by industry and competition.
No paid advertising management: Focus on organic SEO only, PPC and paid campaigns require separate scope.
No social media management: SEO optimization only, social media strategy requires additional services.
No e-commerce platform customization: SEO optimization only, platform development requires separate scope.
Competing in the national search landscape
National SEO is not for the faint of heart or the underfunded. It requires substantial investment, strategic thinking, and a long-term commitment to compete against established brands with significant resources. However, for businesses ready to make that investment, national SEO can unlock massive growth opportunities and market share.
Use this line item as your foundation for scoping, pricing, and selling national SEO campaigns. Only recommend national SEO to clients who understand the investment required and are committed to the long-term strategy needed to compete at the national level.
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