Monthly SEO
How to scope monthly SEO services for your clients
If you offer monthly SEO services, then you know how important it is to clearly define what's included in the ongoing optimization package. Clients often expect immediate results, but SEO is a long-term strategy that requires consistent effort and clear communication about deliverables.
The line item below shows you how to structure monthly SEO service proposals. It demonstrates how to break down ongoing optimization work into clear, measurable monthly deliverables that help clients understand the value and timeline of their SEO investment. This is exactly the kind of structure you need to create proposals your clients can understand and approve.
Sample Line Item
Breaking Down Monthly SEO Scoping
Monthly SEO services require careful scoping to balance ongoing optimization work with client expectations. Let's break down what goes into a professional monthly SEO package and how to structure your proposals effectively.
Examples of What to Include
This section defines exactly what goes into a professional monthly SEO service—from ongoing optimization to performance tracking—so your client gets consistent value and your project stays on track.
Keyword research and analysis: Monthly keyword research to identify new opportunities, track performance of existing keywords, and adjust strategy based on search trends and competition analysis.
On-page SEO optimization: Ongoing optimization of page titles, meta descriptions, headers, content structure, and internal linking to improve search visibility and user experience.
Technical SEO audit: Monthly technical health checks including site speed, mobile optimization, crawlability, and fixing any technical issues that could impact rankings.
Monthly performance reports: Comprehensive monthly reports showing keyword rankings, organic traffic growth, conversion improvements, and actionable insights for continued optimization.
Google Analytics setup and monitoring: Setup and ongoing monitoring of Google Analytics, Search Console, and other tracking tools to measure SEO performance and identify improvement opportunities.
Potential Upsells and Add-ons
Since monthly SEO uses multi-select modifications, your potential upsells are the individual modification options that clients can add to their base monthly SEO package.
Content Creation
$800/monthMonthly blog posts and content optimization
Local SEO
$800/monthLocal search optimization for geographic targeting
Link Building
$600/monthStrategic backlink acquisition campaigns
Competitor Analysis
$300/monthMonthly competitor strategy monitoring
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core monthly SEO service scope.
No guaranteed rankings or immediate results: SEO is a long-term strategy that requires consistent effort and time to show measurable improvements.
No content writing beyond optimization: Content creation requires separate scope, though content optimization is included in the base service.
No paid advertising management: Focus is on organic search optimization, PPC requires separate service agreement.
No social media management: While social signals can impact SEO, social media management is outside the scope of this service.
Scoping monthly SEO services the smart way
Monthly SEO services can be complex to scope because clients often expect immediate results from a long-term strategy. Scoping these services early protects your timeline, your margins, and your client's expectations. It also sets your client up for long-term SEO success.
Use this line item as a foundation to scope, price, and sell monthly SEO work with clarity. Whether you're working with small businesses, e-commerce sites, or enterprise clients, a well-defined monthly SEO solution is essential in your service toolkit.
Need to level up your proposal game?
Stop sending static PDFs that clients ignore. Smart Pricing Table creates interactive, professional proposals that clients actually engage with and approve faster.
Interactive Pricing
Clients can select options, see prices update in real-time, and understand exactly what they're getting.
Higher Close Rates
Clear pricing and professional presentation leads to faster decisions and more approved proposals.
Save Hours
Build proposals in minutes, not hours. Reuse line items across projects and customize for each client.
"No longer the days of tedious static proposals. SPT makes drafting proposals a breeze, and the line item modifications allow for effortless upsells."
— Kyle Hurley, Owner, Managing Partner @Propaganda
Trusted by agencies, IT professionals, and consultants worldwide
More Seo Services Services
Explore other Seo Services services to find other line items that might be of interest.