Technical SEO
How to scope out technical SEO for your client
Technical SEO is the foundation that makes or breaks every other SEO effort. You can have the best content and links in the world, but if your technical foundation is broken, you won't rank.
The line item below shows you how to structure technical SEO proposals. It demonstrates how to break down complex technical work into clear, understandable components that help clients see the value of fixing what's under the hood. This is exactly the kind of structure you need to create proposals that deliver real ranking improvements.
Sample Line Item
Breaking Down Technical SEO Scoping
Technical SEO covers the behind-the-scenes factors that search engines use to crawl, understand, and rank websites. Let's break down what goes into fixing the technical foundation that supports all other SEO efforts.
Examples of What to Include
Here are the core technical elements that impact search rankings. These fixes often provide the biggest SEO wins because they remove barriers that prevent search engines from properly crawling and ranking your content. Think of these as the foundation repairs that make everything else work better.
Site speed and Core Web Vitals optimization: Complete analysis and optimization of loading speeds, mobile performance, and Google's Core Web Vitals metrics. Includes image compression, code minification, and server response improvements that directly impact rankings.
Crawlability and indexation fixes: Comprehensive audit and repair of crawl errors, broken links, redirect chains, and indexation issues. Includes XML sitemap optimization, robots.txt fixes, and ensuring search engines can properly discover and index all important pages.
Mobile-first and responsive optimization: Complete mobile optimization including responsive design fixes, mobile usability improvements, and mobile-first indexing compliance. Ensures the site performs perfectly across all devices and screen sizes.
Potential Upsells and Add-ons
Here are advanced technical optimizations that can provide significant additional value. These upsells help clients achieve even better performance and rankings while increasing your project value.
Schema Markup Implementation
$850Structured data for enhanced search result visibility
Schema markup is like giving Google a roadmap to your content. It can result in rich snippets, star ratings, and other enhanced search features that dramatically improve click-through rates. High-impact addition for most websites.
International SEO Setup
$1,200Multi-language and multi-region optimization
Essential for any business targeting multiple countries or languages. Without proper international SEO setup, you risk duplicate content penalties and showing the wrong content to the wrong audience. Complex but high-value work.
Security and SSL Optimization
$650Complete security implementation and HTTPS optimization
Security is both a ranking factor and a trust signal. This comprehensive security audit and implementation ensures the site is properly secured and optimized for both search engines and user confidence.
Limitations to Consider
These boundaries help prevent scope creep and clarify what's outside the core technical SEO scope.
No hosting or server management: Technical fixes only, hosting changes require separate coordination.
No content creation or optimization: Technical foundation only, content SEO requires separate scope.
No ongoing monitoring: Initial optimization only, continued technical maintenance requires separate agreement.
No third-party plugin fixes: Core site optimization only, custom plugin issues may require additional scope.
Building the technical foundation for SEO success
Technical SEO is the foundation that everything else builds on. Without solid technical fundamentals, even the best content and link building efforts will fall short. A comprehensive technical SEO optimization removes the barriers that prevent search engines from properly crawling, understanding, and ranking your client's website.
Use this line item as your foundation for scoping, pricing, and selling technical SEO projects. Whether you're working with small businesses or enterprise clients, solid technical SEO is essential for achieving and maintaining strong search rankings.
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